BMW UK has launched a new BMW Classic Partner pilot programme across the UK.
The pilot includes four authorised retailers: Halliwell Jones Wilmslow, Sytner Stevenage, Group 1 Hailsham and Dick Lovett Bristol, each now officially recognised as part of the international BMW Classic Partner network.
As BMW Classic Partners, these dealerships have demonstrated specialist expertise in classic BMW vehicles including heritage knowledge, access to original BMW Classic parts and factory-approved standards of care.
Werner Pagenstert, BMW UK customer support director for aftersales, said: “The launch of the BMW Classic Partner programme represents an important milestone for BMW Classic in the UK.
“By officially recognising these four retailers as part of our global BMW Classic Partner network, we are strengthening our ability to support customers who are passionate about preserving and enjoying their classic BMWs.
“This programme ensures that specialist knowledge, heritage expertise and manufacturer approved standards are available locally, while remaining fully aligned with BMW Group Classic internationally.”
Heritage expertise recognised
Halliwell Jones Wilmslow is recognised for its long standing BMW expertise and specialist knowledge supporting classic BMW ownership in the North West.
Phil Jones, aftersales director for Halliwell Jones, said “As a classic BMW owner myself, I’m genuinely passionate about the heritage of this brand and the importance of keeping these incredible cars on the road for years to come. Classics aren’t just vehicles – they’re stories, memories, and pieces of engineering that deserve to be shared and enjoyed by future generations.
“That’s why the launch of Halliwell Jones Classic is such a proud moment for us. Becoming a BMW Classic Partner in the UK represents a major investment in supporting BMW’s rich heritage and our customers’ passion for these iconic models.”
Sytner Stevenage will serve classic BMW customers in the South East with manufacturer approved heritage expertise and facilities.
Manjit Ahluwalia, head of business Sytner Stevenage, said “At Sytner Stevenage, ‘Classic’ is far more than the age of a vehicle – it represents the legacy, craftsmanship and deep-rooted relationships that BMW and MINI have built with customers over generations. That heritage is reflected within our own team.
“Paul Travers, our master technician, brings over 30 years of BMW experience and has supported customers and their vehicles across decades. Our bodyshop, led by Peter Panico, represents a combined 100+ years of expertise in restoration and repair – preserving not just vehicles, but the stories behind them. Our aftersales leadership under Alun Clarke, with over 20 years’ experience with BMW, ensures that same standard of care and continuity is delivered every day.”
Group 1 Hailsham will provide dedicated BMW Classic support for enthusiasts across the South Coast. Adam Hook, a technician at Group 1 Hailsham, said: “BMW Classic isn’t just about preserving a car; it’s about making memories that will last a lifetime. Restoring my 1996 BMW E36 3 Series with my son turned machinery and metal into something far more meaningful: shared time, pride and lasting memories. This vehicle will pass through generations.”
Dick Lovett Bristol will offer specialist BMW Classic care in the South West, underpinned by a strong heritage and performance focus. Dan Hicks, BMW/Mini group head for Dick Lovett, said “Being selected as a BMW Classic partner is a huge honour for everyone at Dick Lovett. We’ve been proud BMW partners since 1968 and are the longest serving BMW partner in the UK, so to receive this recognition in our 60th year of business makes it particularly special.
“This appointment recognises not only the heritage of BMW and Mini, but the people and craftsmanship required to preserve it properly.”
Each partner retailer is now featured on the BMW Group Classic global website, reinforcing their status within the international BMW Classic Partner network and increasing visibility for customers worldwide seeking authorised classic BMW expertise in the UK. BMW UK said learnings from the pilot will help inform the future development of BMW Classic services nationwide.
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