Automotive digital agency 67 Degrees has achieved a Net Promoter Score (NPS) of 88, placing it among the top tier of service-led businesses globally based on feedback from its car dealer client base.
The score, independently measured through a structured survey of dealership customers, significantly exceeds typical benchmarks across the technology and marketing sectors.
More than 85% of respondents rated the business a 9 or 10 out of 10, highlighting strong levels of client advocacy across its automotive retail customer base.
Dealer satisfaction drives NPS
The survey, which achieved a 21% response rate across active clients, asked dealers how likely they were to recommend 67 Degrees to another retailer, alongside qualitative questions on service delivery, platform experience and business impact.
A Net Promoter Score is calculated by subtracting the proportion of detractors from promoters, with scores above 50 considered excellent and anything above 70 regarded as world-class.
Beyond the headline figure, dealership clients highlighted consistent strengths including responsive customer service, strong relationships, high-quality website delivery and clear communication.
When asked how well the business understands their goals and challenges, 85% of respondents said either “very well” or “well”. Ease of use, professional website design and ongoing support were also cited as key drivers of satisfaction.
Customer focus underpins growth
67 Degrees said the result reflects a longstanding focus on customer service as a core part of its proposition to automotive retailers.
Laura Coleby, CEO and founder of 67 Degrees, said: “An NPS of 88 is not something you can manufacture, so it is an absolute testament to the team for their genuine commitment to every single dealership we partner with. We’ve always believed that doing the right thing by our customers is the only way to build a business that lasts, so this is a fantastic tenth birthday gift to receive courtesy of our clients!”
Lauren Ambrose, operations director at 67 Degrees, added: “What makes this score so meaningful isn’t just the number – it’s the sentiment behind it. Automotive retailers can be a demanding audience, and rightly so. Their businesses are high-pressure, high-stakes environments, and they need a digital partner who truly understands that.”
The business plans to move to an always-on NPS model in 2026, allowing it to track dealer sentiment continuously as it scales.
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