North West AM100 dealer group Swansway has reported a 30% rise in profit before tax to £10.1 million in its 2025 financial results as turnover passed the £1 billion mark.
The family-owned business saw revenues increase by 2.5% from £986m in 2024 to £1.01bn, supported by strong performances across key divisions including Land Rover and its Motor Match used car operation.
Profit growth tops expectations
Profit before tax rose from £7.7m to £10.1m, while EBITDA increased from £19m to £21.3m, reflecting improved operational performance across the group.
Swansway also reported a strengthening balance sheet with shareholders’ funds edging up to £69.4m from £69m the previous year.
The group highlighted particularly strong results from its Land Rover dealership in Stafford alongside continued growth in its Motor Match used vehicle division.
Last year, Swansway launched Motor Match Stoke – expanding its independent used car retail brand’s footprint to six sites, continuing its strategic focus on the used car area as the industry shifts towards an agency model.
Used cars drive momentum
Peter Smyth, director at Swansway Motor Group said: “2025 was another good year for our dealerships and a real reflection of the hard work and commitment from our teams across the business. We’ve continued to invest in our people, our locations and our customer experience, and it’s fantastic to see that effort translate into such strong results.
“Despite challenges across the automotive sector, we’ve stayed focused on what we do best, offering great value, trusted service and a personal approach that sets us apart as a family business. Our Motor Match division has been a particularly pleasing performer, continuing to grow and connect with customers looking for quality used vehicles.
“We’re pleased to see profits increase to £10.1 million, up from £7.7 million in 2024, alongside turnover growth from £986 million to £1,011 million. It puts us in a strong position as we move into 2026, and we’re excited to keep building on this momentum.”
Ensure you always receive AM insights. Make us a preferred source of news on Google