The RAC Dealer Network is giving its 1,500 members access to a new used vehicle pricing and stock intelligence platform.
StockSmart has been developed by RWA Automotive using market data supplied by Cazana, with the RAC Dealer Network becoming its launch customer.
The mobile-compatible tool uses registration number look-ups to provide trade and retail valuations, alongside information intended to help dealers identify ageing or overpriced stock.
Members will receive StockSmart free of charge for the first month before being offered the service at a discounted rate. The subsequent subscription price has not been disclosed.
Pricing and stock-ageing data
StockSmart displays comparable vehicles advertised nearby and allows dealers to examine listing timelines, including how long similar stock has been available.
A stock profile function provides an overview of a dealership’s entire forecourt and flags vehicles identified as overage or overpriced.
The platform also checks for outstanding manufacturer safety recalls and displays MOT records and advisories. Previous advert imagery is available to help dealers assess how a vehicle was marketed and presented in earlier listings.
Beth Isaacs, director of commercial and partnerships at RWA Automotive, said: “StockSmart gives the independent dealers of the RAC Dealer Network access to the same kind of pricing intelligence larger groups have had for years. It means they can price competitively and get stock moving faster – without the hours of manual research otherwise needed.”
She added: “Usefully, stock profile pricing shows the dealer’s whole forecourt at a glance, automatically flagging overage or overpriced stock so dealers know exactly which vehicles need attention.”
RAC expands dealer support
StockSmart joins other services offered to RAC Dealer Network members, including customer review and feedback tools from JudgeService and AI-supported vehicle imaging through Vehicles in Video.
Lee Coomber, RAC client director at Assurant, said: “Over the last two years, we’ve been expanding the range of services available to RAC Dealer Network members, from customer reviews and feedback through JudgeService to AI-enhanced imaging with Vehicles in Video.
“These benefits underline our broader focus on enabling dealers not just with high-quality RAC Warranty protection products, but the tools and insights they need to grow their businesses and stay competitive in a rapidly evolving market.
“StockSmart is an exciting addition to this portfolio, providing our members with fast, reliable pricing intelligence so they can buy and sell stock with greater confidence.”
Ian Lilley, managing director at Cazana, said: “By partnering with RWA Automotive, we are providing members of the RAC Dealer Network with live vehicle valuations and pricing recommendations based on millions of live and historic pricing data points, empowering them to price competitively and reduce days-in-stock.”
RAC Warranty products are underwritten and administered by Assurant and sold through the RAC Dealer Network, which comprises 1,500 used car, van, motorcycle and motorhome retailers across the UK.
Ensure you always receive AM insights. Make us a preferred source of news on Google