Kellogg’s has announced its increased financial support for local British farmers taking part in a larger-scale wheat sourcing programmes, designed to support the adoption of regenerative agricultural practices.
The investment is with Soil Capital in a five year partnership, supporting 100% of the company’s UK wheat, across almost 4,000 acres of farmland. With the investment, Soil Capital intend to provide guidance and financial incentives to growers, tools, measurements and monitoring.
Agri accounts for 60% of Kellogg’s Scope 3 GHG emissions – investing in on-farm practices will contribute to lowering supply chain emissions for the company.
Eary scheme feedback has been promising, with farmers reporting decreased fertiliser and increased soil quality through improved practises and funding.
Dean O’Brien, UK General Manager, Kellogg’s said: “At a time when UK farmers are facing challenges from unpredictable weather, to pressure on productivity, we’re proud to support wheat growers with tools and incentives to adopt practices intended to strengthen the resilience of their farms, while helping us source the quality ingredients we need to make our cereal at Kellogg’s.”
Chuck de Liedekerke, CEO and Co-Founder of Soil Capital, said: “Farmers know their land better than anyone. Our role is to give them the agronomic insight, reliable measurement and the right incentives to make the transition both practical and worthwhile.”
Early programme data from the 2025 harvest shows that for participating farmers direct drilling, one of the core practices used to improve soil health and farm resilience, across the whole farmed area increased by 13.84% and specifically for wheat area it increased by 56.06%.
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