FOW Car Supermarket is the winner of the Online Consumer Experience (Independent) category of the 2024 AM Awards, sponsored by Central Car Auctions.
Through expansive digital development, FOW Car Supermarket has increased website engagement and lead volume alongside a steady uptick in online sales and appointment booking.
It is the third consecutive year this trophy has gone to our winner, which states in its entry: “Embracing digital and powering online experiences is key to accessing untapped potential.”
Conversion analytics have helped FOW to identify buying signals and adopt a new internal lead management process that has cut response times and harmonised the digital and in-store experiences.
Website leads have rocketed, and sales volumes have risen significantly. The company adopted a digital-first approach, aligning objectives with development projects and investing in talent and technology.
Login to continue reading
Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.