Chery has called for stronger regulation of artificial intelligence (AI) in vehicles, warning that safety, transparency and accountability must develop alongside increasingly autonomous technology.
The Chinese manufacturer, whose Omoda and Jaecoo brands are expanding their UK dealership networks, said AI governance should now be treated as a priority alongside innovation as intelligent vehicle systems become more advanced.
In its first ‘Artificial Intelligence Compliance White Paper’, Chery said AI should “serve humanity faithfully” and “never become a runaway force beyond control”, outlining a framework designed to improve the safety, reliability and transparency of AI systems throughout their lifecycle.
The white paper comes as global regulation of AI accelerates, including the phased introduction of the EU AI Act, which will affect manufacturers selling vehicles across Europe.
The manufacturer said AI is already transforming the driving experience, enabling vehicles to understand regional accents, anticipate road conditions, park automatically and detect driver fatigue.
However, it warned that advances in AI also create new challenges around safety, privacy, algorithmic bias and cybersecurity.
The report said manufacturers must be able to demonstrate that AI systems are safe where lives are at stake, while ensuring systems remain reliable, traceable and aligned with human values.
Preparing for tighter regulation
Chery said it is embedding algorithm transparency, information security, privacy protection and ethical considerations into its research, development, products and services to meet regulatory requirements across global markets.
The company said AI governance has become as important as technological innovation as governments around the world introduce new rules governing artificial intelligence.
Its white paper reviews emerging AI regulation in major global markets and warns that compliance will become increasingly important for vehicle manufacturers developing connected and software-defined vehicles.
Growing role for AI in dealerships
The publication also highlights the growing role AI is expected to play in future vehicle ownership, with AI increasingly supporting voice recognition, driver assistance, automated parking and personalised in-car services.
For dealerships, the shift is likely to place greater emphasis on explaining how AI-powered vehicle features operate, how customer data is handled and how software updates affect vehicle functionality.
In the foreword to the report, Chery chairman Yin Tongyue said: “Artificial intelligence is weaving itself into every moment of mobility with unprecedented depth.
“AI is a powerful and captivating tool. It must serve humanity faithfully and never become a runaway force beyond control.”
Tongyue said Chery’s objective was to ensure technology benefits society while meeting regulatory expectations around the world.