GardX has been appointed exclusive vehicle protection partner for Chery International UK, covering a combined Omoda, Jaecoo, Chery and Lepas brand presence that now spans more than 260 dealerships.
The manufacturer-backed programme will combine vehicle protection products with account management, dealership development, marketing support and digital tools.
Chery International UK’s network now includes more than 140 Omoda and Jaecoo dealerships and more than 90 Chery dealerships, with a further 30 Lepas dealerships planned as that brand launches.
GardX said the programme was designed to help dealerships increase vehicle protection revenues while providing a consistent customer experience across all four brands.
Programme spans four brands
GardX was selected following an evaluation of its products, OEM experience and dealership support capabilities. The supplier already works with manufacturers and dealer groups, providing field support, training, marketing resources and digital tools alongside its vehicle protection products.
Victor Zhang, deputy chief executive of Chery International UK, said: “As we continue our sustained expansion across the UK, it is essential that our retailer partners have access to programmes that deliver genuine value for both their business and their customers.
“Following a comprehensive evaluation process, GardX demonstrated an outstanding combination of product quality, industry expertise and retailer support. Their approach goes far beyond vehicle protection, providing our network with dedicated account management, marketing support, digital capabilities and the experience needed to help our retailers succeed.
“This programme has been designed to create a consistent, premium ownership experience across all of our brands while supporting retailer profitability and customer satisfaction. I encourage every Omoda, Jaecoo, Chery and Lepas retailer to engage with the GardX team and take full advantage of everything this programme has to offer as we continue building one of the UK’s fastest-growing automotive groups.”
GardX targets dealer profitability
Billy Coutin, chief executive of GardX Group, said: “Being selected by Chery International UK is a defining milestone for GardX and a tremendous endorsement of our products, our people and the retailer support model we’ve built over the past two decades.
“What made this opportunity different was that Chery International UK wasn’t simply looking for a protection supplier; they were looking for a strategic growth partner capable of building a best-in-class retailer programme. That’s exactly what we are excited to deliver.
“Together, we will support retailers with award-winning products, exceptional account management, digital enablement and continuous commercial support, helping them maximise every customer opportunity while delivering an ownership experience that reflects the ambition of one of the world’s fastest-growing automotive groups.”
Chery International UK said Omoda and Jaecoo currently hold a combined 5.7% UK market share, while Chery accounts for 2%. Lepas UK is due to become part of Chery International UK from September 1.
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