Vertu has expanded its fleet operation after joining Mazda’s Fleet Dealer Specialist network ahead of the arrival of two new electric models.
The AM100 dealer group supplies more than 45,000 fleet vehicles each year to businesses and organisations across the UK.
Its appointment comes ahead of the UK launch of the Mazda6e this summer, followed by the Mazda CX-6e later in the year.
Both electric cars are expected to offer ranges of more than 300 miles and rapid charging capabilities, strengthening Mazda’s appeal to fleet customers transitioning to electric vehicles.
Other dealership groups that are already members of the Fleet Dealer Specialist programme include Arnold Clark Stirling Mazda, Vertu Mazda Redditch, Eden Mazda Taunton and Yeomans Mazda Bexhill, Holdcroft Mazda Stoke, Johnson Mazda Tamworth and RRG Mazda Stockport.
Birmingham to lead fleet sales
Vertu’s fleet centre in Birmingham will manage enquiries for the Mazda range. The operation, which recently added BYD and Geely franchises, will work alongside Vertu Mazda Redditch, where fleet customers will be able to view Mazda models in person.
Brian Naughton, general manager of Birmingham Fleet, said: “With the new Mazda6e arriving to market soon and the CX-6e set to follow later in the year, there is a real opportunity for Mazda to grow and expand within the fleet sector in the UK.
“With the knowledge and expertise that we have within our team, we are ideally placed to work alongside Mazda to promote two highly-appealing new models to fleet buyers, and are delighted to have joined the manufacturer’s fleet network.”
Mazda targets fleet EV growth
Vertu said its appointment reflected the scale and experience of its fleet business, as Mazda prepares to expand its electric vehicle presence in the UK.
Robert Forrester, chief executive of Vertu, said: “Being named as a member of the Mazda Fleet Dealer Specialist network reflects the strength of our fleet business. We look forward to working more closely with Mazda and showcasing their upcoming models to the fleet sector.”
Vertu operates 190 sales outlets across the UK and is the country’s fourth-largest dealership group.
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