Advertisement feature from Warrantywise
Used Car Dealers Earn Over £200,000 with Wiseup+ to Maximise Value from their Forecourt.
With dealer margins under pressure, could there be more value sitting within the vehicles you’re already selling?
Retailers are having to work harder to protect margins as stock volumes build and competition intensifies. And the costs surrounding used vehicles aren’t standing still either.
Warrantywise, repair data shows average hourly labour rates quoted in repair requests have risen 7.87% in three years, from £104.11 in 2023 to £112.30 in 2025*.
Every vehicle a dealer buys and prepares for sale has costs attached to it. So, when those costs are rising, and margins are under pressure, selling more cars isn’t always the only answer.
Are you getting all the value you can from every warranty you sell?
Over the past 12 months, hundreds of Warrantywise dealers have earned a combined £200,370 in WiseUp+ rewards credit; that’s almost £17,000 invested back into dealers every month.
What could that mean for your dealership?
It could mean getting more value from sales you’re already making.
Rather than pushing further and risking pricing your vehicle out of the market, qualifying warranty sales provide another opportunity for your dealership to earn rewards from business that’s already taking place.
With WiseUp+, qualifying warranty sales can earn rewards, with the amount available increasing as warranty performance grows. You can choose to redeem those rewards regularly or let your balance build towards something bigger.
Participating dealers redeemed their rewards more than 130 times this year
So, how much could your dealership be earning from the warranties you already sell?
See how dealers have earned with WiseUp+.
Dealers are earning rewards throughout the year, and the monthly figures show how participating dealers have benefited.
For Warrantywise partners, it’s about getting more from their warranty provider not only cover for their customers, but value that comes back to the dealership too.
What could WiseUp+ save you?
Dealers and staff can access everyday savings through WiseUp+, regardless of whether you’ve earned rewards credit. So the value doesn’t begin and end with the rewards you earn, but you and your team can also save on purchases you’re already making.
Offers range from technology and food to fashion, travel and home, including savings at well-known brands such as Nike, Homesense and TK Maxx.
And dealers are already making use of them. The 6% saving at Currys has been redeemed 285 times, while the 4% Tesco saving has been redeemed 225 times – showing how WiseUp+ can help dealers and their staff save on everything from new tech to the weekly shop.
When every £££ of margin matters
As a car dealer, you’re already thinking about how to protect the margin on every vehicle.
What did it cost to acquire? What will it cost to prepare? How quickly can it be turned? And, importantly, what will be left in the deal?
Recent data shows that margin protection will remain a key consideration for used-car retailers, with procurement discipline, stock ageing and competition all adding to the pressure dealers face**.
And it’s not just the cost of buying stock that matters. Modern vehicles are becoming increasingly complex, with software, sensors, diagnostics and connected systems playing a bigger role in repairs.
But with pressure on margins, it becomes even more important to look at where else value could be coming from within the business you’re already doing.
A warranty can provide additional reassurance for the customer beyond the point of purchase. For dealers using WiseUp+, qualifying warranty sales can also earn rewards for the business and its staff.
That means a warranty sale can give something back to your dealership too.
Make the wise choice for the warranties you already sell & sign up today.
Company Contact Details
Warrantywise
Website: www.warrantywise.co.uk/dealer/
Tel: 01254 648 203
Email: [email protected]
Disclaimer: Labour rate figures are taken from Warrantywise proprietary data, calculated using the average labour rates requested across all repair requests between Jan 2023 and Dec 2025. Data accurate as of February 2026.
*Labour rate figures are taken from Warrantywise proprietary data, calculated using the average labour rates requested across all repair requests between January 2023 and December 2025. Data accurate as of February 2026. Source: Fleet News – www.fleetnews.co.uk/news/significant-increase-in-vehicle-repair-costs-over-the-past-year
**Source: Cox Automotive, Automotive Market Report Q2 2026 – Used Car Market – https://www.coxautoinc.eu/insight-quarterly/q2-2026/the-used-market/