A new £1.5 million Volvo retail centre is set to open in Stafford, creating 20 jobs and expanding Paul Rigby’s presence in the Midlands.
The new Paul Rigby Volvo Stafford site, located on Tollgate Industrial Estate, will officially open its doors on April 7 following the completion of building and design work.
The facility marks the retailer’s third Volvo location in the region, alongside its existing sites in Birmingham and Stourbridge, and has been designed to reflect Volvo’s Scandinavian-inspired retail environment.
Scandi retail experience
The showroom will feature a lounge-style customer area with Scandinavian furniture, alongside free Wi-Fi and private office space, allowing customers to work or relax while their vehicles are serviced. An interior viewing window will also give customers visibility of workshop activity.
The site will display Volvo’s latest models, including the EX30 and EX90, as well as a selection of Volvo Selekt Approved Used vehicles.
EV focus, service model
In line with Volvo’s electrification strategy, the site will include electric vehicle charging points to support the brand’s growing EV range and its ambition for electrified vehicles to account for the majority of sales by 2030.
The retailer will also implement Volvo Personal Service, where the same technician manages the customer journey from booking through to completion, working in pairs to improve efficiency and reduce service times.
Paul Rigby, owner of Paul Rigby Stafford, said: “This is a really exciting chapter for Paul Rigby Volvo as we prepare to open the doors to our brand-new home in Stafford – our third Volvo site in the Midlands, joining Birmingham and Stourbridge.
“We’ve put a lot of work into creating the perfect space where customers can feel relaxed and comfortable, while also incorporating the latest eco-friendly technology to ensure we are consciously sustainable in all areas. We’re incredibly proud to be supporting Volvo’s mission towards sustainability with our carefully designed showroom and everything it has to offer.
“This is a huge milestone, and we can’t wait to welcome guests to our new home when we open later this spring.”
Ensure you always receive AM insights. Make us a preferred source of news on Google