Vines Group has agreed a two year exclusive remarketing partnership with BCA.
The deal is expected to see around 1,200 vehicles remarketed annually, with stock based at BCA’s Crawley site.
Vines Group, a family run business founded in 1980, operates BMW, MINI and Motorrad dealerships in Guildford, Gatwick and Redhill. The group will use BCA Dealer Pro to manage part exchange stock and allocate non retail vehicles into the wholesale channel.
It will also use the BCA uCheck mobile app and online tool to support remote part exchange valuations, allowing customers to submit vehicle details and images digitally.
Vehicles will be offered through BCA Online sales every Monday and Wednesday, covering a range of ages and mileages, with eligible stock sold under the BCA Assured programme.
Luke Brackenbury, group used car director at Vines Group, said the partnership is designed to strengthen remarketing performance and support growth. He said: “BCA is the clear market leader in delivering innovative online remarketing programmes that maximise digital engagement and deliver the best possible buying power for our stock.”
He said the agreement will provide “an efficient, sustainable and profitable remarketing platform to support our part-exchange activities and contribute to our continued growth”.
Craig Purvey, chief commercial officer at BCA, said the programme will provide buyers with a consistent supply of stock through its digital channels. He said: “We are delighted to launch this new remarketing programme with Vines Group in the south which will offer our buyers a regular source of desirable and saleable stock via BCA Online and the BCA Buyer app every week.”
He said BCA’s online only model gives customers access to a wide choice of vehicles across the wholesale market, with thousands available daily, and added that the business will work with Vines Group to develop the partnership further.
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