Toyota drives latest phase of IMI ‘There’s More to Motor’ campaign

By Staff
1 Min Read

Toyota GB talented workforce is sharing career stories in the second phase of IMI’s digital campaign aimed at shifting perceptions of the automotive sector as a career choice.

Following the success of the initial phase of the ‘There’s More to Motor’ digital campaign, The Institute of the Motor Industry (IMI) is expanding its efforts to improve perceptions of careers in the automotive sector.

Central to this new campaign are diverse ‘real voices’ from Toyota GB, featured in a series of short films available on There’s More to Motor – YouTube which highlight the wide range of opportunities available in the automotive industry.

Paula Cooper, director of Consumer One & Academy at Toyota GB, said: “Toyota GB has gathered ‘real voices’ from both our head office and retail network to showcase the exciting and rewarding career opportunities in automotive.

“As our industry faces a significant skills shortage in both traditional and new areas, it’s crucial to change perceptions and attract diverse talent.

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