Polestar UK is formalising its relationship with owners as it looks to build loyalty and advocacy around its growing vehicle parc.
The manufacturer has named the Polestar Drivers Club UK (PDCUK) as its official club for owners and enthusiasts.
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The agreement gives Polestar a direct connection with an established owner community, extending customer engagement beyond vehicle purchases, servicing and other dealership interactions.
For Polestar’s UK sales network, the club could provide further opportunities to engage existing customers through meetings, driving experiences and brand events. It may also encourage owners to share advice and experiences with prospective customers.
PDCUK was founded as a Facebook group in 2022 and now has almost 700 members. Polestar has sold 60,000 cars in the UK since entering the market in 2020.
Club members will receive access to Polestar events and news, while PDCUK will be included in the manufacturer’s future event plans.
The group also provides information and advice, organises events and offers discounts from relevant brands. It produces its own magazine, The Constellation.
Alan Clement, club owner, said: “As a club, we’re very proud of the relationship we’ve built with Polestar UK. It’s very much a collaboration based on mutual respect, open communication and a shared passion for the brand and the cars.
“The support Polestar UK continue to show our members, makes the Polestar Drivers Club UK feel like a valued part of the wider Polestar community and we are very excited about what is still to come through our partnership.”
Activities range from informal coffee meetings to driving experiences and exclusive Polestar customer events.
Matt Galvin, managing director of Polestar UK, said: “We are focused on creating a strong community of enthusiasts and owners.
“The Polestar Drivers Club UK will be essential in helping us build this community together, creating opportunities for owners to connect, share, and engage with the brand, both on and off the road.”
The UK club will complement Polestar’s global online community, which has more than 70,000 members.