Lepas has offered UK dealers a glimpse of how robots could eventually support showroom teams by greeting customers, explaining vehicles and guiding visitors around dealerships.
Humanoid robot Mornine and its four-legged companion Argos appeared alongside the vehicles at the Lepas UK brand launch last week.
Developed by Chery-backed AiMOGA Robotics, the two machines demonstrate how artificial intelligence, sensors and autonomous navigation technology developed for intelligent vehicles can be adapted for customer-facing roles.
No UK dealership deployment has been confirmed. However, AiMOGA robots are already working in automotive showrooms overseas, moving the technology beyond exhibitions and demonstrations into commercial settings.
From demonstrator to dealership
Mornine is designed as a mobile dealership assistant rather than a static information kiosk. It can welcome customers, guide them around a showroom, answer questions and deliver vehicle presentations. Its multilingual capabilities could also help dealerships provide initial assistance to customers speaking different languages.
AiMOGA began deploying robots in Malaysian showrooms during 2025 and the technology has since been used by dealerships in the UAE and South Africa for customer reception, showroom navigation and vehicle explanations.
At the 2025 Shanghai Auto Show, AiMOGA demonstrated how several robots could divide customer-facing tasks and work together in a dealership environment.
By August 2026, the company reported more than 2,000 cumulative overseas deliveries across its wider robot portfolio, with products and services reaching more than 60 countries and regions.
Mornine stands around 1.67 metres tall and has 40 degrees of freedom across its body, excluding its articulated hands. Its sensor equipment includes 3D LiDAR, depth cameras, a wide-angle camera and ultrasonic sensors. These allow it to map its surroundings, avoid obstacles and navigate independently through public spaces.
Artificial intelligence enables the robot to interpret questions and generate responses, while its articulated arms and hands allow it to perform physical demonstrations and interact with objects.
What robots could do for dealers
For dealerships, the strongest potential use is handling simple, repeatable front-of-house tasks rather than replacing sales executives.
A robot could welcome arriving customers, identify the model they want to see, provide basic specification information and guide them to the correct part of the showroom.
This could leave dealership employees with more time for product advice, part-exchange discussions, finance explanations and other conversations where personal judgement and trust remain critical.
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