Eyeballs to Datapoints, the Manchester company behind Automotive Insights, has acquired the business and key assets of automotive aftermarket intelligence specialist Factor Sales.
The deal expands Automotive Insights & Research Services beyond consumer market intelligence and into the parts, servicing and repair sector.
Factor Sales co-founder and technical director Isaac Shalaan and business development manager Sebastian de Pedro will join the Automotive Insights team following the acquisition.
Aftermarket intelligence added
Automotive Insights said the combination would allow it to provide data on what motorists are thinking and doing alongside intelligence about how the aftermarket is responding.
Nick Richardson, executive director of Automotive Insights & Research Services, said: “As a business we have made clear progress since our launch and have delighted clients and partners with our innovative approach.
“We are now excited to extend that impact into the aftermarket through the strategic acquisition of Factor Sales, a business that should aspire to be the mission-critical partner for any company that is serious about the aftermarket industry.”
Shalaan said: “We are delighted to be joining such a highly regarded insights specialist, one that is eager to invest, innovate and enhance our proposition. Their approach is both ambitious and measured, and I believe it can help firmly establish Factor Sales as the mission-critical partner for any company operating within the aftermarket.”
Financial details of the transaction were not disclosed.
Automotive data team expands
Automotive Insights interviewis 1,000 UKt motorists each month, alongside gathering feedback from automotive industry leaders about their most pressing business challenges. It provides clients with an annual market report, online dashboards and analysis tools, personalised reporting and workshops.
The company appointed former Autorader research and data director Richard Walker as executive director of research, data and insights earlier this year.
Its advisory board includes former Ford UK managing director Andy Barratt, futurist Tom Cheesewright and Regit chief executive Chris Ashton-Green.
Barratt, chairman of the Automotive Insights advisory board, said: “Data is the new horsepower. The strategic acquisition of Factor Sales demonstrates how Eyeballs to Datapoints can provide the most comprehensive and dynamic view of both what consumers are thinking and doing, and how the aftermarket is responding.”
Automotive Insights also works with academics and PhD students at Manchester Metropolitan University and the University of Greater Manchester to develop new automotive research tools.
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