AM Innovation Week returns from September 21 to 25 to examine which technologies are delivering measurable results for dealerships, including a special webinar at 2pm on Thursday, September 24.
The motor retail technology market has no shortage of promises. What dealerships increasingly need, however, is proof.
Across five days, AM will examine how innovation can reduce costs, improve conversion, strengthen customer retention and create new revenue, while also questioning when technology adds unnecessary expense and complexity.
A highlight of the week will take place at 2pm on Thursday, September 24, when AM hosts the webinar ‘Identifying the innovations that count’.
The webinar will ask how dealership leaders can distinguish technology that delivers a meaningful return from tools that simply add another layer to an already complicated technology stack.
Here’s what planned:
Day 1: Driving the advancement of motor retail
Innovation Week begins on Monday, September 21 by examining the technologies advancing motor retail and the foundations dealerships need to compete effectively.
The dealership technology stack: what does a modern retailer actually need? will cover systems ranging from DMS and CRM platforms to digital retail, payments, data analytics and AI.
Dealer case studies will show how technology is reducing costs, accelerating stock turn, improving conversion and creating additional revenue, with the emphasis firmly on measurable results.
Day 2: Innovation in marketing
Tuesday’s coverage will examine how dealerships can use technology to understand and communicate with customers more effectively.
Marketing to the individual: can dealers deliver genuine personalisation at scale? will explore tailored vehicle recommendations, finance messages, service reminders and advertising, alongside data quality, consumer consent and the risk of intrusive targeting.
AM will also examine response times, the point at which automation should hand over to a person and the potential of WhatsApp as a customer communication channel.
Beyond clicks and leads: how dealers can prove what their advertising delivers will investigate which marketing channels genuinely generate showroom visits, vehicle sales and aftersales bookings.
Day 3: Innovation in sales
Wednesday’s programme will focus on stock management, pricing, deal building and sales conversion.
The intelligent forecourt: how data is reshaping stock selection and pricing will examine how dealerships decide which vehicles to acquire, where to source them, how to price them and when to move them on.
It will cover demand forecasting, desirability scores and dynamic pricing, while asking whether retailers risk reaching identical conclusions by relying on similar data and algorithms.
Can technology build a better deal? will consider whether platforms combining vehicle price, part-exchange, finance, insurance and additional products genuinely simplify the buying journey and support Consumer Duty compliance.
Day 4: Innovation in aftersales
Aftersales takes centre stage on Thursday, September 24, with coverage of automated service processes, predictive maintenance and customer retention.
The automated service journey: how much can happen before a customer speaks to anyone? will follow the customer through booking, reminders, digital check-in, workshop loading, video health checks, authorisation, payment and collection.
AM will identify where automation improves convenience and efficiency, where human contact remains essential and how AI-led retention tools could reduce lost aftersales business.
At 2pm, AM will bring these themes together in its ‘Identifying the innovations that count’ webinar, helping retailers assess where technology can make the greatest operational and commercial difference. Reserve you place here!
Day 5: Building a culture of innovation
The week concludes on Friday, September 25 by looking beyond individual technologies to the culture needed to make innovation succeed.
Inside the dealerships that make innovation everyone’s responsibility will profile retailers using innovation groups, employee suggestion schemes, pilot sites and internal champions to generate and test ideas.
It will demonstrate why valuable innovation does not always begin with a major technology launch. Sometimes it starts with an employee finding a better way to solve an everyday problem.
Across all five days, AM Innovation Week will provide a practical guide to the technology, processes and ideas capable of producing genuine results.
AM Innovation Week runs from September 21 to 25, 2026, with the ‘Identifying the innovations that count’ webinar taking place at 2pm on Thursday, September 24. Reserve your place now!
