Porsche Centre South Lakes has introduced Mad Devs’ Connect platform as part of an investment in customer experience, operational efficiency and digital retailing.
The dealership, which has represented Porsche since 1957 and is described as the oldest official Porsche Centre in the UK, has adopted the technology to create a more connected customer journey and improve visibility across its sales processes.
Connect brings together lead management, customer communications, documentation, compliance and reporting within a single digital platform.
It gives dealership teams real-time access to customer and business information, with the aim of reducing administration, improving responsiveness and supporting better decision-making.
Digital tools support customers
The platform also gives customers access to digital tools for document sharing and transaction updates, while supporting the transition between online and in-person interactions.
Porsche Centre South Lakes serves customers across Cumbria, Lancashire and the wider North West, offering new Porsche models, Porsche Approved Used vehicles and aftersales services.
Simon Parker, centre principal at Porsche Centre South Lakes, said: “Porsche Centre South Lakes has always combined the heritage and values of the Porsche brand with a commitment to delivering an exceptional customer experience. As customer expectations continue to evolve, it is important that we invest in technology that supports both our team and our customers.
“Connect gives us greater visibility across the customer journey and helps ensure that every interaction is managed consistently and efficiently. It enables our team to spend less time on administration and more time focusing on what matters most, delivering a personal and memorable ownership experience for every customer who chooses Porsche Centre South Lakes.”
Single view of customer journey
Mad Devs developed Connect as a modular platform that can be introduced through individual solutions or as part of a fully integrated digital retail ecosystem.
Daniel Rea, sales director at Mad Devs, said: “Premium automotive brands are built on exceptional customer experiences, and the technology supporting those experiences needs to meet the same standard.
“Porsche Centre South Lakes has an outstanding reputation for customer service and attention to detail. Connect provides the team with a single view of the customer journey, helping them operate more efficiently while delivering the seamless and transparent experience that modern car buyers expect. We are delighted to be supporting the business as it continues to invest in its future.”
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