Honda is taking its new £18,995 Super-N electric car to four UK cities as it looks to introduce the compact model to thousands of potential buyers.
The summer marketing campaign uses a giant toybox installation to promote the Honda Super-N’s “Small Car, Big Fun” message at busy locations in London, Birmingham, Manchester and Edinburgh.
Visitors can explore the car, learn about its features and collect promotional items including keyrings, stickers and sunglasses.
The activation began at The Queen’s Walk in London on July 31 and concludes at Edinburgh’s St James Quarter on August 23. The London display runs until August 3 before moving to Birmingham Bullring from August 6 to 9.
The Honda Super-N UK tour will then visit Exchange Square in Manchester from August 13 to 16 and Edinburgh St James Quarter from August 20 to 23.
Super-N targets city buyers
Last month Honda UK’s head of automobile Michael Doyle told Automotive Management that the Super-N is a “tactical move, for sure”. Super N will bring in a different type of customer, a younger demographic, and it is a growing market segment – every one sold will be incremental volume for Honda UK, and its dealers are excited by it, he said.
Honda said the city-centre locations chosen for this tour would allow potential customers to experience the compact electric car in a more informal setting than a traditional dealership visit.
The giant toybox installation has been designed to reflect the Super-N’s compact proportions and playful positioning, while encouraging visitors to photograph and share the display.
Fabrice Esteve, communications department manager at Honda Motor Europe UK, said: “The Honda Super-N proves that great things come in small packages. Through these eye-catching activations, we’re bringing the ‘Small Car, Big Fun’ message to life and creating moments that entertain and engage people in the heart of some of the UK’s busiest destinations.
“We can’t wait to introduce even more people to the Super-N and showcase the character that makes it such a special addition to the Honda range.”
Electric car priced at £18,995
The Super-N is available from £18,995 on the road and is positioned as an accessible entry point to Honda’s electric car range.
Honda describes the model as combining compact dimensions with distinctive styling and an approachable character.
Customers can configure and order the Super-N online, while priority access to dealership test drives is also available through Honda’s UK website.
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