More than four in 10 UK motorists say they are unlikely to switch to an electric vehicle next, despite growing EV adoption and a wave of new model launches.
The finding comes from a new annual report by Automotive Insights & Research Services, which surveyed 12,000 UK motorists throughout 2025 to assess changing attitudes towards vehicle ownership, purchasing, servicing and electrification.
While the report identifies growing openness towards electric vehicles (EVs) and increasing acceptance of Chinese brands, it also suggests significant barriers remain to wider EV adoption.
According to the findings, 42% of motorists say they are unlikely to go electric for their next vehicle, while only 19% describe themselves as likely or very likely to make the switch.
The report notes that current EV owners are highly likely to remain with EVs, while hybrid drivers represent the next most likely group to transition. Diesel owners remain the least inclined to switch.
For retailers and manufacturers working to meet increasingly demanding ZEV mandate targets, the findings underline the challenge of converting mainstream buyers to EVs.
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Chinese brands gain consumer acceptance
The report also points to growing acceptance of Chinese vehicle brands among UK consumers.
Researchers found increasing willingness among motorists to consider new manufacturers, particularly where leasing and finance products reduce perceived risk.
Automotive Insights said Chinese brands have moved from being market disruptors to meaningful contributors to new car registrations in a relatively short period, supported by competitive pricing, rapid product development cycles and technology-focused propositions.
The findings come as brands including BYD, Omoda, Jaecoo, Leapmotor, Xpeng and GWM continue to expand their UK retail networks.
Affordability remains a big factor
The report found that financial affordability remains the single biggest influence on vehicle purchasing decisions.
Most buyers enter the market with a clear understanding of their budget and a shortlist of preferred models before engaging with retailers.
Cash purchases and flexible finance products continue to account for a significant proportion of transactions, reflecting demand for simplicity and financial control.
Researchers also noted that consumers now have access to more automotive data than ever before, enabling more informed decision-making around pricing, running costs and vehicle ownership.