Pinewood.AI has expanded its Business Intelligence platform with two new embedded modules focused on dealership financial performance and customer journey analysis.
The new Accounting & Finance and Customer modules are now available within the Pinewood Automotive Intelligence platform and are designed to provide dealers and OEMs with live operational insight and automated reporting tools.
The additions follow the launch of Pinewood.AI’s Sales & Stock insight module earlier this year and complete the company’s Core Insights tier within its broader business intelligence suite.
Pinewood.AI said the new modules are designed to help retailers move away from manual spreadsheet-based reporting towards live operational data that supports faster decision-making.
The Accounting & Finance module provides reporting across profit and loss, balance sheets, budgeting, working capital and margin analysis through integrated dashboards.
Pinewood.AI said the system is designed to surface “enterprise-accurate, fully reconciled financial data” in a consistent format without the need for manual report building, potentially saving dealerships up to 10 hours a week.
The business added that centrally governed metrics are intended to reduce inconsistencies between spreadsheets, manual reports and different interpretations of dealership performance.
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The Customer module focuses on the end-to-end customer journey, combining lead management, conversion performance, customer satisfaction and database quality tracking within a single reporting environment.
Pinewood.AI said the module combines operational and CRM-style data to help dealers identify customer friction points and improve performance across sales and retention activity.
Jason Gregory, data and analytics director at Pinewood.AI, said: “This marks an important step forward in Pinewood.AI delivering a fully rounded, customer-facing analytics platform, giving dealers and OEMs insight across all four core operational areas.
“Completing Core BI is a major milestone for us in providing customers with enterprise-wide insight across accounting, customer, sales and aftersales, all on one platform, one database, one version of the truth.”
The company said its Business Intelligence solution is now available across three tiers: Core Insights, Enhanced Insights and Strategic Insights, ranging from operational reporting tools through to bespoke analytics services.
Gregory added: “This forms the foundation for the next phase of our analytics innovation and supports our mission to help dealers improve efficiency, profitability and performance across every department.”