International Motors has appointed Alex Sheward to the newly created role of head of sales for Mitsubishi Motors in the UK ahead of the launch of the new Outlander PHEV and L200 Series 7 pick-up in May.
Sheward began his automotive career at International Motors in 2004 and has worked in a range of roles across the business and its brand portfolio.
For the last decade he has worked exclusively for Subaru UK & Ireland, first as dealer relationship manager and then as national sales manager from 2019.
Mitsubishi sales move
Discussing his new role, Sheward said, “Having spent my whole career in the automotive Industry, the opportunity to lead national sales for a brand with the legacy and dedication that Mitsubishi Motors has was compelling. I look forward to helping to shape a successful sales dealer network and building on the encouraging reception the brand has received.”
William Brown, managing director at International Motors, said: “Alex brings a wealth of experience and a deep knowledge of the industry to this new role. We are confident that he will make a significant impact on the success and growth of our Mitsubishi vehicle sales operations.”
Sharon Townsend, head of Mitsubishi Motors in the UK, commented: “We are delighted to welcome Alex to the Mitsubishi Motors in the UK team as we enter this exciting next phase. Alex’s knowledge and enthusiasm will add to the excitement that we all feel for the brand as we launch the upcoming Outlander PHEV and L200 Series 7, along with the appointment of our sales network.”
Network build-out
Mitsubishi Motors in the UK recently announced the next step in establishing its new UK sales dealer network.
The company is building a 60-strong dealer partner base to support sales of the all-new Outlander PHEV and latest-generation L200 Series 7 double-cab pickup.
The addition of new vehicle sales dealers, combined with the existing aftersales network, is intended to provide customer support across key regions throughout the UK.
International Motors’ current UK brand portfolio includes Subaru, Isuzu, Xpeng, GWM and Mitsubishi Motors.
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