Evans Halshaw has added Alfa Romeo to its brand portfolio for the first time, expanding its Cardiff operation into a six brand multi franchise retail hub.
Operating from its Sloper Road site, the dealership now offers new car sales for Alfa Romeo alongside Jeep and Peugeot, joining existing brands Citroën, Vauxhall and DS.
Six brand retail hub
While the dealership previously supported Peugeot servicing and used vehicle sales, the addition of new car sales marks the brand’s return to Cardiff after almost a decade without representation in the city. Customers visiting the Sloper Road dealership can now access the full model ranges from Citroën, Vauxhall, DS, Alfa Romeo, Jeep and Peugeot in one location.
The expansion is intended to strengthen the site’s role as a central retail hub for motorists across South Wales, offering a single destination for vehicle purchase, servicing, MOTs and maintenance.
Blake Jones, head of business at Evans Halshaw Sloper Road, said: “We are pleased to welcome Alfa Romeo and Jeep to the Cardiff dealership, while also expanding our Peugeot offering to see the brand make a welcome return includes our previous servicing offering and used vehicles alongside full new car sales. Bringing these brands together at Sloper Road allows us to offer motorists far more choice across the six brands we offer when they visit us.
Wales investment continues
The Cardiff expansion follows a series of developments for Evans Halshaw in Wales this year, including a £1.7 million investment in its Ford dealership in the city.
The Newport Road site is being redeveloped into a dedicated Ford Transit Centre, aimed at strengthening the retailer’s commercial vehicle sales and servicing capability.
The upgraded facility is expected to increase workshop capacity and provide specialist support for both retail customers and business fleets across the region.
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