W R Davies has appointed Gavin Prigmore as general manager to head Nissan Rhyl as it continues to build on strong performance and customer-focused culture.
The Rhyl dealership opened last year, joining two other Nissan branches operated by W R Davies in Stafford and Telford.
Prigmore brings more than 22 years’ experience in the automotive sector, having started in the industry as a trainee sales executive with a family-owned dealer group.
Before joining the motor trade, he worked as a personal trainer, a background the business said helped him transition quickly into sales and develop coaching and communication skills that supported his progression into management.
The dealership said the appointment reflects W R Davies’ focus on leadership, developing people and maintaining the values of a family-run business.
Prigmore said: “Having worked in the industry for over two decades, my role at Rhyl is to lead the team to be the very best version of themselves. By coaching, developing and empowering people to make decisions, we create real ownership and pride in the work they do and the business they represent.
“What I enjoy most is the genuine family feel here. Everyone is engaged, happy and truly wants W R Davies Nissan Rhyl to succeed. It already has a fantastic culture, and my focus is on nurturing that while driving positive performance.
“It’s an exciting time with the arrival of the new LEAF and Micra, and with a settled team after six months of focusing on building a positive, winning culture, we’re in a great position to move forward and deliver outstanding results for our customers.”
Jonathan Davies, managing director at W R Davies, added: “Gavin has a wealth of experience and a natural ability to lead and inspire teams. His commitment to developing people and delivering an excellent customer experience aligns perfectly with our values at W R Davies. We’re confident his leadership will help drive continued success at Nissan Rhyl.”
W R Davies Motor Group today operates over a dozen franchised dealerships across North Wales, Staffordshire and Shropshire.