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Although it doesn’t compete directly with major
manufacturers like Michelin,
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Bridgestone, and Goodyear, Lego is still the
world’s largest tire maker,
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at least in terms of volume, not size.
According to Guinness World Records,
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Lego has been pumping out about 306 million
rubber tires each year since 2006.
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The company peak.
In 2010, when the total reached 381 million
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tires, way more than the nearly 200 million
tires Michelin produced in 2024.
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Like its full size tirema piers, Lego is also
concerned with sustainability,
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and that’s why the Danish toy giant said it’s
turning to recycled materials for its tire
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production.
It will be used in a material that’s created by
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repurposing discarded ropes and nets from ocean
vessels, and then combining them with recycled
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engine oil.
Lego said the new material will first show up
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in 7 of its different tire pieces, with each
containing at least 30% recycled material.
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The recycled material tires are already showing
up in products,
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and the company said it expects them to be used
in about 120 different sets by the end of 2025.
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Tires made from recycled fishing nets is just
one brick in Lego’s build toward sustainability.
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Since 2018, the company has used a plastic made
from Brazilian sugar cane for some Lego
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elements like minifi accessories and botanical
pieces.
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More than half of the sets produced by the
company contain at least one component made
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from this material.
Beginning last year, Lego started incorporating
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a material derived from artificial marble, like
the stuff used in countertops into its
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transparent elements, including light sabers
and windows.
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The company said that once it fully transitions
to the material,
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it will feature in more than 85% of its sets.
Lego has also worked with its peers to buy
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e-ethanol, a material produced by blending
renewable energy with CO2 from bio waste,
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which it will use for certain parts in the near
future.
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I’m Ben Munson, and this is manufacturing now.