Welcome to part two of our discussion with Dan Konstantinovsky, Strategy Director at marketing firm RH Blake.
In our last segment, Konstantinovsky discussed the results of the recent survey, “B2B Manufacturing Buyer Journey Study: Insights for Marketers in an Evolving Landscape,” which Industrial Media co-sponsored with RH Blake, a B2B marketing agency that supports manufacturing marketers.
In this episode, Konstantinovsky talks about what to do with the results, including key action items he identified in report, such as how early in the buying cycle buyer opinions are being formed; what it means for industrial marketers; and what industrial businesses need to do to better meet customers where they are, including how to engage customers earlier in the buying process more effectively.
The report is now available for download here.
This is the second installment of a two-part series; part one, “The Buying Journey Has Changed Dramatically,” is available here.