Williams Group is celebrating another milestone after being named Corporate Retailer of the Year at the BMW UK Retailer Awards, announced during BMW’s annual conference in Munich.
Representing BMW and Mini across the North West, the award reflects sustained work supporting business and fleet customers with the same standards that underpin its wider retail operations.
The group was also recognised for its investment in sustainability measures including solar panel installations at its Manchester centre in Trafford City, generating electricity to support day-to-day operations.
These initiatives sit within a broader commitment to reducing emissions, energy use and overall environmental impact, aligning Williams’ operational practices with the ESG priorities of many corporate customers.
Williams’ corporate team supports businesses across the region with tailored fleet solutions for BMW and Mini. Its service model includes active account management, flexible delivery and handovers and guidance for organisations transitioning to electric vehicles.
The group also uses demonstration and customer engagement events to help fleets understand electrification in practice, including a recent showcase at aether at Manchester Airport.
Long-term partnerships are reinforced through regular customer roundtables, supporting changing requirements and sector-specific needs such as electric estate vehicles for trade customers and tailored solutions for its partners.
Guy Adams, managing director of Williams Group, said: “This award highlights the capability and professionalism of our corporate team and the trusted relationships we have developed with business customers. It is an honour to see this work recognised at national level and it reinforces the strength of our corporate offering alongside our established retail performance.”
With retail centres across Rochdale, Stockport, Bolton, Liverpool and Manchester, the group said the award reflects consistency, customer focus and ongoing investment in people, service, sustainability and innovation across its locations.