The 2024 AM Award for Best In Customer Service, sponsored by LTK, was won by Suzuki and Mazda dealer Beechwood (Derby).
Beechwood is a family-owned business with more than 55 years of history that builds on the customer-first philosophy developed by its founder Mike Wood.
That founding philosophy features a high level of personal engagement with customers.
Complaints are personally addressed by directors, with a goal of turning detractors into promoters of the business.
Beechwood’s customer service strategy centres on believing that every customer must feel valued and given a service that exceeds their expectations.
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