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Volvo buyers in China got an unwelcome surprise
recently when they discovered some
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irregularities in a standard component.
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According to Chinese media outlet SoHU, as
reported by Car Scoops,
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several owners posted concerns on social media
about the speakers installed in their S60
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sedans.
One customer reported that his upgraded premium
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quality speakers from the brand Bowers and
Wilkins weren’t there.
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Instead was a set labeled Bowers and Wilkins.
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With the second word starting with two V’s
instead of the W,
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the owner also reported that their vehicle’s
gear shaft,
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which on this high-end Volvo was made of a
crystal-like material,
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was missing its typical light emitting feature.
Other reports suggested a piling on of
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additional Volvo buyers who claimed similar
findings, leading some to ask whether the
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counterfeit products were installed
intentionally.
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Volvo’s China division issued a statement as
the backlash spread saying.
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The company attaches great importance to the
irregular behavior in the new car sales process,
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reported by some customers, and that it deeply
apologized for the trouble and inconvenience.
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Volvo also said it was launching a special
investigation in order to root out what
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happened, stressing that it already utilizes a
strict full-length traceability management
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system for original accessories.
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Volvo added that in the future it would further
strengthen the supervision and management of.
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dealers, comprehensively standardized sales
service standards and processes,
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and effectively protect the legitimate rights
and interests of every customer.
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All that said, some observers expressed concern
that the damage has already been done.
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Carskoop says local media in China indicates
that Volvo’s brand reputation has taken a hit,
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adding that the incident raises uncomfortable
questions about oversight and accountability
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within Volvo’s supply chain.
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I’m Anna Wells.
This is manufacturing now.