EV charging software provider Vaylens has appointed Dianne Smith as UK sales manager to accelerate its expansion into dealership and partner channels.
Smith will lead growth across dealer groups and resellers, with a focus on helping retailers better utilise and monetise charging infrastructure as EV adoption scales.
The company already supports hundreds of charge points across major UK dealership groups and manages thousands more across Europe.
Dealership opportunity
Smith brings more than 20 years’ experience across automotive, fleet and EV sectors. Most recently, she led Jaguar Land Rover’s global home charging and BEV readiness strategy, working across retail and corporate channels to improve EV adoption and customer journeys.
Prior to that, she spent 14 years at Volkswagen and Audi, providing her with an in-depth understanding of the operational and commercial complexities of dealerships.
Russell Olive, UK director, Vaylens, said: “We’re really pleased to have Dianne join the team at a key point in our growth. As organisations scale their EV operations, the complexity of managing infrastructure, energy and day-to-day operations is increasing, and that’s where intelligent charging management software becomes critical.
“There’s also a significant untapped opportunity within the dealership market, where charging infrastructure is often underutilised. With the right approach, those assets can be better used to generate revenue and increase footfall.”
Scaling EV strategy
In her role, Smith will work with OEMs and dealer groups to develop charging strategies that improve utilisation, support customer and service charging and optimise capital investment across multi-franchise sites.
Smith said: “Many businesses are still navigating how best to approach EV charging, particularly in areas like dealerships, where requirements are evolving quickly. Dealer groups are being asked to plan for more charging stations, rethink how sites are powered, and manage charging across multiple brands and use cases.
“Vaylens has a great opportunity to give organisations more visibility and control over how charging infrastructure is deployed and managed, helping them make smarter investment decisions.”
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