Vauxhall is positioning itself to become a major player in the electric vehicle (EV) market by focusing on customer education, affordability and building trust in the brand.
Speaking at the recent international test drive of the new electric – and hybrid – Grandland in Frankfurt, James Taylor, Vauxhall’s managing director, discussed how the brand plans to support dealerships, attract new customers, and make the transition to EVs smoother for consumers,
Underpinning those goals is the car maker’s Electric Streets strategy to make sure as many people as possible can access electric, something that will prove critical as it prepares to launch the new Grandland, its first large electric SUV.
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