After leading the charge in online car sales growth in 2023, the UK has seen progress stagnate in 2024, ranking fifth in BearingPoint’s New Car Online Sales study.
Despite rapid progress in previous years, the UK now lags behind Germany, The Netherlands, Italy, and France in online sales maturity, with Germany leading the pack due to strong performance from six local brands.
The UK’s market maturity score of 29 trails just behind France at 29.4, while Italy and The Netherlands claim podium positions.
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