When manufacturers are doing research before they make big equipment purchases, they go many places, according to a new report from IEN and RH Blake. However, there is more or less a top five and then the rest.
- Vendor/supplier websites
- Technical trade publications
- Conferences and trade shows
- Peer recommendations
- Sales and application engineers
The Rest:
- Engineering forums/communities
- Webinars/seminars
- YouTube videos
- Industry analyst reports
- Vendor newsletters
- Generative AI tools
For more information, download the “B2B Manufacturing Buyer Journey Study.”