The winner of The Sustainability Award is TrustFord.
Chief executive Stuart Mustoe (below, centre) collected the award from Martin Bleasby, managing director of sponsor EnergyForce on stage at the 2024 AM Awards event in London.
New for 2024, The Sustainability Award is aimed to recognise motor retail businesses that are focused on a more sustainable future for dealerships and their communities.
The judges found TrustFord was the leading light among the entrants.
It all plays into the Ford brand’s overall goal to reach net zero by 2050, but TrustFord knows this will mean a fundamental change in approach to how each department thinks about operating more sustainably, rather than just offsetting with carbon credits.
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