Waylands Automotive won the trophy for Best Online Consumer Experience (Franchised), sponsored by BookMyGarage, at the 2024 AM Awards after impressing the judging panel with its comprehensive approach.
Our winner states: “We make contacting us easy and friction-free.”
AM Awards judges were certainly impressed by Waylands’ omni-channel approach that prioritises customer control and captures enquiries that might have otherwise been missed.
It has directly generated several hundred sales for the group’s dealerships and contributes significantly to the bottom line. Online customer engagement has increased by 33% year-on-year and the business has lots of positive comments from users, some of which have bought out-of-hours due to the speed and quality of the response.
The focus is on empowering customers to interact on their terms, facilitated by a team of trained sales professionals and apprentices.
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