TC Harrison Group has added Omoda and Jaecoo to its franchise portfolio at its Peterborough site, marking its 95th anniversary.
The Chinese brands have been added to its operation on Oxney Road, expanding its presence in the city where it has represented Ford for many years.
The new franchises follow the recent addition of KGM to the group and will operate from a dedicated, newly refurbished showroom within the existing Peterborough dealership.
The site will continue to provide sales, service and repair facilities for Ford passenger cars and commercial vehicles.
The Peterborough location is set to undergo a major refurbishment to reflect the retail standards of the new brands.
Vehicles available will include the Jaecoo 7 and Omoda 5, offering customers a wider choice alongside the group’s existing franchises.
Billy Fitch, motor division director at TC Harrison, said: “Building on our founder Cuth Harrison’s ethos of innovation, we’re proud to announce the exciting addition of Omoda and Jaecoo to our flagship Peterborough dealership.
“This will help provide a complete range of excellent value for money vehicles to our customer base in Peterborough, which we have served for almost 50 years.”
Founded in 1931, TC Harrison Group is one of the UK’s largest privately owned motor groups, operating new and used car franchises as well as commercial vehicle, construction equipment and leasing businesses.
The group said it continues to assess further opportunities and plans to add more franchise partners across its network in 2026.
Omoda and Jaecoo UK registered 48,087 new cars last year, with the brand pointing to a growing share of private, retail sales through its network of 101 UK dealerships as a key factor behind its rapid rise.
Looking ahead, Omoda and Jaecoo said 2026 will see further line-up expansion, including the Omoda 7 and Jaecoo 8, alongside investment in sales, aftersales and service capability as its UK customer base grows.