SYSPRO and SugarCRM announced a partnership that provides mid-market manufacturers and distributors with a tightly integrated ERP and CRM solution. As a result, customers can align the front and back offices to optimize inventory, streamline supply chain and manufacturing operations, and drive additional revenue.
The joint SYSPRO ERP and SugarCRM offering delivers two-way sharing of information from both platforms. When sales teams have real-time access to ERP data through the CRM system, they can efficiently check product availability and process orders more efficiently.
Furthermore, the integration provides sales and customer service teams with up-to-date inventory information from the ERP system. This allows them to provide accurate product availability and delivery timeframes to customers, preventing stockouts and over-promising.
Additionally, SugarCRM’s AI-infused platform can analyze transactional and catalog data from SYSPRO to determine what products a customer is most likely to buy, suggest items to be cross-sold or upsold and then turn the sale into a step-by-step action for the sales rep.
This powerful capability can significantly drive additional revenue for companies.