Tracks of Exeter was a big winner at Suzuki’s dealer awards ceremony, where it revealed regional, national and customer trust winners.
Tracks was crowned the triple winner for the National Dealer of the Year, Regional Dealer of the Year (Region F) and Best Customer Experience accolades.
The awards took place at Suzuki’s National Dealer Conference held at The Grove Hotel, Watford and Sir Clive Woodward, former Rugby Union player and coach of the England World Cup winning team assisted the Suzuki directors with the presentations as part of his role as guest speaker at the conference.
The winners were decided following a nationwide assessment of all dealerships in the brand’s portfolio.
The Regional, National and Customer Experience winners were assessed on the percentage of target sales achieved, finance penetration percentage, sales and service customer experience and the number of parts and quantity of accessories sold.
These figures were then aggregated on a balanced scoreboard to reveal the dealership at the top of each category.
There were also five Regional Dealer of Year winners at the event including Donnelly Brothers (Region A), Luscombe Suzuki Leeds (Region B), Cumbria Suzuki (Region C), Eastbourne Suzuki (Region D) and Sportif Suzuki (Region E).
David Kateley, director Automobile at Suzuki GB, said: “Our annual awards are always a fantastic opportunity to recognise the hard work and achievements of our dealer network.
“It’s great to be able to celebrate the dedication and loyalty of our dealerships and I’d like to congratulate all of our winners.
“Special congratulations goes to the team at Tracks of Exeter who are celebrating their triple win. We look forward to a successful 2025 and meeting again next year to celebrate even more of our achievements.”
Additionally, a total of 17 dealers were recognised for their long service with Suzuki.
Awards were presented to dealerships from across the country celebrating milestones from 10 years through to an incredible 45 years.
Suzuki GB long service dealers:
- Stoneacre Suzuki (Lincoln) 10 years
- Halesowen Motor House 10 years
- Read Suzuki 10 years
- Hilton Suzuki Bedford 15 years
- W J King (Bromley) 20 years
- Roadworthy Suzuki 20 years
- Donnelly Brothers 20 years
- T J Vickers & Sons 25 years
- Leslie’s Suzuki 25 years
- Stoneache Suzuki (Peterborough) 25 years
- Anthony Betts Suzuki (Hemel Hempstead) 25 years
- Stoneacre Suzuki (Durham) 25 years
- Park’s Kilbride 35 years
- Belmont Suzuki Wallyford 35 years
- D. M. Keith Ltd (Huddersfield) 40 years
- D. M. Keith Ltd (Keighley) 45 years
- Sportif Suzuki 45 years
Luscombe Suzuki Leeds wins overall trust award for 2024
Suzuki GB has also recognised the dealers that have gone above and beyond for customers this year with its annual Dealer Trust Awards.
Luscombe Suzuki Leeds was named the overall Trust Award winner for 2024 while a further 10 dealers received Trust Recognition. These are as follows:
- Luscombe Suzuki Leeds
- Roadworthy Suzuki – Bristol
- D. M. Keith Ltd (Keighley)
- Henrys Suzuki Glasgow
- Tracks of Exeter
- Ipswich Suzuki
- Hilton Suzuki Bedford
- Worthing Suzuki
- D. M. Keith Ltd (Ashton)
- Fleming Brothers Ltd – Hunstanton
- C & M McDonald – Aberdeen
Kateley added: “We pride ourselves on providing the very best service and experience for our customers, therefore, we feel it’s important to recognise and highlight the dealers in our network that embody this.
“I’d like to personally congratulate all of the winners for helping to maintain our strong reputation of delivering exceptional service.”