Three quarters of people say they are more likely to buy a newly built home fitted with solar panels than one without, according to new research commissioned by E.ON UK.
The nationally representative survey of 2,500 adults found 75% would favour a property with rooftop solar highlighting growing consumer demand for renewable power generation in new homes.
Support for making solar mandatory on new builds is also strong.
More than two thirds of respondents, 68%, said they back a government requirement for solar panels on all newly built houses.
The findings come as ministers prepare to publish the Future Homes Standard which will tighten building regulations and set higher efficiency requirements for new homes.
Solar emerged as the low carbon technology buyers most want to see installed.
Around 72% said solar panels were their preferred feature compared with 41% for heat pumps 41% for electric vehicle charging and 38% for battery storage.
The research also suggests energy technology is becoming a factor in house purchase decisions.
Two thirds of respondents, 66%, said they would consider paying slightly more for a new build if it guaranteed lower energy bills over time.
Interest in energy independence was also strong with 80% saying homes that allow them to generate and manage their own electricity are appealing.
At the same time awareness of the government’s Future Homes Standard remains limited.
Just 13% of people said they had heard of the policy despite 87% saying new homes should be designed to cut energy bills.
Copyright © 2026 Energy Live News LtdELN