Pendragon Vehicle Management has rebranded as Driveway Vehicle Solutions, and highlighted the importance of dealer group links to its prospects.
The fleet and leasing business is part of Lithia UK, which also has a retail network including 170 Evans Halshaw and Stratstone dealerships.
This link gives Driveway Vehicle Solutions customers direct access to this network for vehicle selection, test driving and servicing purposes.
Phil Wilbraham, managing director of Driveway Vehicle Solutions, said: “Driveway Vehicle Solutions is the natural next chapter for our business.
“Built on experience and recognised growth, we’re combining agility with the strength of Lithia UK’s retail network to deliver smarter fleet solutions for modern businesses.
“Access to the quick stock which is available at our fingertips thanks to our dealer network means we can pair customers with the right vehicles faster.”
The rebranding takes effect today (March 2), and includes a new logo, with an updated website due to follow in Q2.
Driveway Vehicle Solutions looking to build on success
The rebranding is said to follow a successful year for the business, which saw 14% growth – with the fleet now comprising more than 12,000 vehicles – and 100% customer retention. A new salary sacrifice scheme was also launched in May 2025, offering EV access to more than 15,000 employees from customer organisations such as The Royal Mint, A.F Blakemore, AVCO and Targa Telematics.
Driveway Vehicle Solutions says it now intends to build on this by expanding its fleet portfolio and investing further in its digital capabilities.
Neil Williamson, operations president for Lithia UK, said: “After months of planning, it is great to go live with this update to our leasing brand identity as Driveway Vehicle Solutions.
“With a new name and look, we are in prime position to build a brand that is recognised amongst both businesses and consumers, and to continue to meet our growth plans.”