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The NHL’s newest team announced a lawsuit
against a bag manufacturer over a trademark
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dispute.
The controversy involves the Utah Mammoth
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hockey team and a hockey equipment bag maker
named Mammoth Hockey,
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the Salt Lake Tribune reported.
Filed in US District Court,
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the team’s lawsuit seeks a declaration that its
logo and name do not infringe on Mammoth
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hockey’s trademark rights.
The team’s owner,
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Smith Entertainment Group, added in a comment
to the Tribune that it does not believe the
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name will harm the bag maker, which launched
its Mammoth IPA flagship bag in 2014,
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according to the company’s website.
The NHL team,
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formerly the Arizona Coyotes, announced Mammoth
as a possible name.
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In April 2024 and revealed it as a finalist in
January 2025.
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After playing its inaugural season as Utah
Hockey Club,
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the team officially selected the Mammoth name
in May.
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The lawsuit states that the bag manufacturer
initially supported the team adopting the
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Mammoth name during its search for a permanent
identity, the Tribune reported.
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The filing also claims that the company reached
out to the team to explore collaboration if it
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chose Mammoth.
However, the bag company allegedly reversed
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course in June and threatened litigation,
claiming the new name violated.
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The Tribune reported that the team
responded in a letter stating that it does not
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maintain and has never filed a trademark
application for the Mammoth designation.
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The letter also pointed to shape and color as
key differences between the two logo designs.
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Mammoth Hockey said it would vigorously defend
itself in a trademark dispute,
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the Tribune reported.
The company argues that consumers could confuse
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the two brands and that fans of other NHL teams
might refuse to buy its products,
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thinking that a purchase would support a rival.
I’m Nolan Bastein.
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This is Manufacturing Now.