Mitchell Mazda is celebrating 20 years as part of the Mazda UK dealership network this month.
Since joining the network in 2004, the family-run dealership has built a reputation for delivering exceptional customer service and fostering strong community ties in the North West of England.
To mark this milestone, the Cheshire dealership was presented with a commemorative plaque by Mazda UK.
Mark Mitchell, managing director at Mitchell Group, said: “We are incredibly proud to celebrate 20 years of being part of the Mazda family and what we have achieved in those years.
“I truly believe it’s the focus on people – both colleagues and customers – that has been key to our success over the last two decades, and this approach will continue to be at the heart of everything we do in the future.”
Phil Abram, Mazda service manager with nearly 20 years of experience, noted the dealership’s dedication to customer service: “We are passionate about customer service and value our loyal customer base. Whether an individual is already familiar with us or new to the dealership, we want to ensure they are a customer for life.
“Since 2001, we have been running our complimentary Saturday car wash, which is central to the close relationships we enjoy with our customers. Most weeks, we welcome around 100 cars and their owners.”
Located at Cheshire Oaks, Mitchell Mazda now employs 27 team members, with 30% of the staff having been with the dealership since its launch in 2004.
With a 16-car showroom and a 20-bay workshop, the purpose-built five-acre dealership offers a waiting lounge where customers can enjoy complimentary breakfast rolls and refreshments while their cars are serviced.
Mitchell Mazda’s commitment to community involvement is also a defining feature of the business. Each year, the dealership donates 10% of its profits to various charities and projects. In addition, the dealership organizes annual fundraising events, including a Christmas carol celebration at Chester Cathedral, and supports local food banks.
Further afield, the dealership participates in a program with the charity World Vision, allowing staff to sponsor a child in the developing world and provide access to healthcare and education.
During the plaque presentation, Jeremy Thomson, managing director of Mazda UK, praised the dealership’s accomplishments. “It’s an absolute pleasure to be at Mitchell Mazda and to recognise the hard work, dedication, and commitment demonstrated by Mark Mitchell and the team over the last two decades,” he said.
Reflecting on the dealership’s journey, Mark Mitchell concluded: “Achieving this significant milestone wouldn’t be possible without the exceptional team here – it’s our people who make the difference. The last 20 years have flown by, and it’s encouraging to have so many original team members still with us.
“It feels like only yesterday that we had our launch event in 2004 with ‘Del Boy,’ ‘Michael Schumacher,’ and ‘Victoria and David Beckham’ lookalikes, and of course, many hundreds of supportive customers, many of whom – and now even their children – remain fully committed to all that we are doing here.”