MCN Bikes for Sale will relaunch this month through a new partnership with iVendi, introducing finance, payments and lead management tools for dealers.
The specialist online used bike marketplace has been rebuilt over several months with the aim of simplifying the buying process for consumers while adding sales, finance and lead management tools for dealers.
Gareth Ashman, group commercial director at MCN owner Bauer Media UK’s Automotive and Specialist Division, said: “Using iVendi’s technology, the platform will make it easier for buyers to find and buy their next new or used bike, while allowing retailers to manage live leads, finance, payments and online sales more efficiently.
“By combining the MCN brand, our editorial content and motorcycle audience, with iVendi’s end-to-end automotive platforms, we’re creating a marketplace that delivers a leading-edge online journey for both bike buyers and dealers.”
New features on the platform will include iVendi’s Finance Navigator motor finance comparator, alongside a finance calculator, eligibility check, reserve now functionality, part exchange valuation and a buy online option. Dealers will also gain access to lead management tools.
James Tew, chief executive at iVendi, said: “MCN Bikes for Sale has long been among the most valuable specialist classified bike spaces in the UK, regularly attracting 200,000 individual visitors per month. Our aim is to enhance that market position.
“Bike retailers will especially notice the difference in motor finance, thanks to features such as Finance Navigator, risk-based pricing, multi-lender capabilities and extensive reporting, all of which are proven features of our existing technology.
“We want to make sure that when people visit MCN, read a review and then search for that bike in the accompanying marketplace, they’ll have the best experience possible while dealers have the tools needed to maximise that buyer enthusiasm.”
The updated platform went live on March 2, supported by marketing activity across Bauer Media UK’s motorcycle magazines, websites, social media channels and radio stations.
Tew said the project also supports iVendi’s wider strategy to position itself as “the Shopify of automotive retail”.