A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
The campaign, promoting the award-winning Grenadier 4×4 under the strapline ‘Built For More’ across TV, print, outdoor media and on-demand streaming, has just started in the UK and will then extend into Germany, North America and Australia.
In the UK the Ineos Automotive retailer network of more than 20 showrooms includes AM100 dealer groups such as Cambria Automobiles, CEM Day, Jardine Motors, Haliwell Jones.
The campaign, conceived by Wonderhood Studios, is designed to reach 400 million adventure-oriented adults by including placements focussed on this year’s high-profile sporting events including UEFA Euro 2024 fixtures, the Summer Olympic Games in Paris and Formula 1 Grand Prix events.
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