Keyloop confirmed it has reached an agreement to acquire Motortech.ai, a UK-based developer of artificial intelligence (AI) solutions for automotive retailers and original equipment manufacturers (OEMs).
The deal, which is for an undisclosed sum, is intended to speed up the rollout of AI functionality within Keyloop’s Fusion automotive retail platform, helping car dealers improve efficiency and get more value from customer interactions.
Motortech.ai has developed an AI customer agent called AIME, designed to replace traditional website forms and manual responses with real-time, 24/7 conversational tools.
The technology can search and compare vehicles, qualify leads, respond to customer queries, manage trade-ins, log vehicle reservations and support finance quotations and agreements.
Keyloop said AIME and other AI tools developed by Motortech.ai will be integrated across its Fusion platform, including the Vehicle Hub inventory management module, the Acquisition Hub website solution and the Sales Hub, which links each stage of the sales process.
Tom Kilroy, chief executive of Keyloop, said: “We’re already planning how Motortech.ai’s technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.”
Gerard Thatcher, chief executive and founder of Motortech.ai, said the agreement would bring together conversational AI with Keyloop’s data and enterprise systems.
He said: “This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s data insights and market-leading enterprise solutions.”
Keyloop said further AI enhancements are planned for early 2026, including deploying AIME as a contact centre solution that can manage leads from social media, WhatsApp, SMS and email.
Additional development will extend its use into aftersales engagement and reactivating lapsed leads.
Kilroy added: “Dealers operate in an ever-changing environment, with rising customer expectations about engaging with dealerships on an omnichannel basis, 24/7.
“AI can significantly improve outcomes for customers, driving satisfaction and loyalty.”
The acquisition remains subject to regulatory clearance, which is expected to go through before the end of Q1.