Jaguar’s downsizing to just three core models and dropping a diverse vehicle portfolio strategy is crucial in its bid to emulate the “irrational need” for ultra-luxury, much like designer handbags.
Jaguar chief Rawdon Glover speaking to Top Gear, acknowledged the frustration caused by the return to its ‘spiritual’ comfort zone of fielding just three vehicles.
Indeed, UK customers won’t see deliveries of Jaguar’s new electric GT until 2026 – resulting in a year-long gap during which no new Jaguars will be available for purchase in the country.
The iconic British brand said last month that it would be discontinuing its entire existing lineup before unveiling a pivotal concept car in December that will define its future direction.
The carmaker had already announced that is halting production of the XE, XF, and F-Type models at its Castle Bromwich plant. Additionally, production of the E-Pace and I-Pace will cease at Magna’s factory in Austria by the end of the year.
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