Rolls-Royce Motor Cars London has won two honours at the 2026 global dealer awards, recognising its bespoke expertise and aftersales performance.
The HR Owen-owned dealership was named Global Bespoke Dealer of the Year and Regional Ownership Services Dealer of the Year at the 2026 Rolls-Royce Global Dealer Conference.
The annual awards recognise performance across Rolls-Royce’s global retail network, with categories linked to business objectives, brand communications and client service.
The Mayfair showroom’s double award reinforces its position within the marque’s international dealer network.
The Global Bespoke Dealer of the Year award recognises expertise in guiding clients through Rolls-Royce’s personalisation process.
Rolls-Royce Motor Cars London was recognised for its ability to deliver complex bespoke commissions in collaboration with the Bespoke Collective at Goodwood.
The Regional Ownership Services Dealer of the Year award highlights performance in post-purchase client care, including servicing, support and long-term ownership experience.
Ken Choo, HR Owen chief executive, said: “Rolls-Royce Motor Cars London continues to set the benchmark for what a luxury retail experience can be.
“To be recognised globally for our Bespoke expertise, and regionally for the quality of our ownership services, speaks to the breadth and depth of everything our team delivers for clients every day.
“These awards are a tribute to their extraordinary dedication and passion.”
The latest awards build on the showroom’s track record, including winning Global Dealer of the Year in 2017 and 2023.
The Mayfair site has focused on developing an immersive retail experience aligned with Rolls-Royce’s positioning as a global luxury brand.
Claus Andersen, HR Owen Rolls-Royce brand director, said: “Bespoke is a deeply personal conversation between our team and each individual client.
“Earning global recognition for our expertise in that field is something the entire team can be enormously proud of.
“Equally, delivering outstanding ownership services is central to what we believe a Rolls-Royce relationship should look like, and to be recognised for both together reflects everything this team strives to achieve.”