WEBVTT
X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0
00:00.200 –> 00:04.639
Honda became one of the first tariff dominoes
to fall in March when the company scrapped
00:04.639 –> 00:09.430
plans to make the Civic hybrid in Mexico and
moved production to Indiana.
00:09.680 –> 00:15.920
Now, according to Reuters, the automaker is
looking to increase US production by some 30%
00:15.920 –> 00:21.719
over the next 2 to 3 years as a direct response
to President Donald Trump’s auto tariffs.
00:21.850 –> 00:25.180
Which would add a 25% tax to all imported
vehicles.
00:25.479 –> 00:32.150
Honda wants 90% of all cars sold in the US to
be made in the US.
00:32.479 –> 00:37.709
America is a big market for the automaker,
accounting for some 40% of global sales.
00:38.040 –> 00:41.000
The news was first reported this morning by
Nikkei.
00:41.200 –> 00:46.959
The automaker reported more than 1.4 million.
In combined Acura and Honda sales in the US in
00:46.959 –> 00:50.909
2024, an 8.8% year over year increase.
00:51.119 –> 00:56.069
It imported about 40% of those cars from Canada
or Mexico,
00:56.330 –> 01:00.479
according to Reuters.
Honda brand sales reached nearly 1.3 million
01:00.479 –> 01:05.489
units in the US, beating sales targets and
finishing up 11.1%.
01:05.760 –> 01:09.449
The company experienced its best sales on
record for the CRV,
01:09.540 –> 01:14.360
HRV, and electric models, and the Compact Civic,
Pilot SUV,
01:14.370 –> 01:18.290
and Odyssey minivan each topped their specific
segments.
01:18.370 –> 01:21.230
The company has big plans to launch new
products this year,
01:21.470 –> 01:26.519
including the reintroduction of the Prelude as
a hybrid electric sport coupe in late 2025.
01:26.769 –> 01:32.589
Last month, Honda launched the.
Acura ADX, a premium compact SUV it plans to
01:32.589 –> 01:34.580
use to attract young buyers.
01:34.819 –> 01:40.830
According to Nike, increasing US production
could force Honda to add new jobs and switch to
01:40.830 –> 01:45.069
a 3 shift system.
The company could also add weekend shifts to
01:45.069 –> 01:48.069
meet demand.
I reached out to Honda, but the company has not
01:48.069 –> 01:50.620
yet responded to our request for comment.
01:50.949 –> 01:53.470
I’m David Manti.
This is manufacturing now.