Hedin Automotive, the UK arm of the European automotive retailers Hedin Group, has appointed Aston Barclay as its remarketing partner.
The agreement will see vehicles from Hedin feature across the dealer P/X and finance sales at Aston Barclay’s Chelmsford centre.
The launch sale, taking place on April 9, will feature over 50 vehicles.
Stock is anticipated to average at circa £11,000, across a range of makes and models.
Aston Barclay has worked with Stephen James, a London-based BMW and Mini dealership group acquired by Hedin Automotive in July 2023, for over two years, and has recently extended the contract to continue working with the auction house.
Richard Ennis, Hedin Automotive chief executive, said: “It is important for us to work with businesses who share our customer-first approach, and based on the consistently strong performance we see through our Stephen James partnership, we are confident that the Aston Barclay team will deliver a high-quality experience for every Hedin buyer.
“Aston Barclay’s strong heritage in physical auctions was a key factor in our decision, as we recognise the continued value for some buyers in being able to inspect a vehicle in person before placing a bid.”
Nick Thompson, Aston Barclay, chief customer officer, said: “The quality and breadth of stock that will supplement our Wednesday dealer sale through this partnership will be extremely well received by our buyer base, and we are looking forward to working with Hedin to drive conversion and maximise the returns on their stock.”