Gen Z in Manufacturing: Young People Prefer Mass Customization Over Mass Production

Staff
By Staff
2 Min Read

Welcome to another episode of Gen Z in Manufacturing, a podcast that asks young people about their journeys in manufacturing, how they intend to influence the industry and what they are looking for from an employer.

For this episode, I welcome Adam Saleh, the 24-year-old CEO and founder of Presq, a design services company that helps consumers launch foot products.

Saleh started Presq in 2019 during his engineering design fellowship with The 1881 Institute of Technology in collaboration with NASA. Shortened from “presque vu,” a French term that roughly translates to “tip of the tongue,” Presq blends a prompt-to-product workflow, 3D printing technology from Carbon 3D and cultural intelligence to spotlight localized production stories.

The company’s ideal customers are athletes, independent fashion brands, musicians and influencers.

In this episode, Saleh discusses:

  • What approach companies should take for selling 3D printing (1:11)
  • The Gen Z customization movement (5:12)
  • How to create a good business and a creatively fulfilling environment (8:18)
  • How to anthropomorphize your space (14:57)

Please make sure to like and share this episode. To view previous episodes, visit manufacturing.net. If you are a member of Gen Z and would like to discuss your experience in the manufacturing industry, please contact Nolan Beilstein at [email protected].

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